Spotted at NYBFW: Alena Leena’s Devotion Collection And It’s Coming To The Veil Collective This May!
Hey Upper East Siders… word on the runway is that Alena Leena’s 2025 Devotion collection made a serious splash at New York Bridal Fashion Week during their showcase at the One Fine Day Market and now? They’re en route to The Veil Collective for a limited-time only — from May 2nd to 12th. Consider this your official heads up! You would be the FIRST in Australia to touch, feel and try these stunning, unreleased styles.
With cascading tiered skirts, sculpted basque waistlines, and the peplum silhouette that has stylists and fashion lovers buzzing, Devotion is a celebration of drama, romance, and cutting-edge bridal design. Expect floral appliqués so lush they feel alive, textures that are oh-so different, and silhouettes that seem plucked from your most glamorous bridal fantasy.
First spotted at NYBFW just last week… now crashing your Instagram feeds and dominating your Pinterest boards. Here’s your first look at the designs making their way to our boutique!
But what makes Alena Leena so irresistible isn’t just the fashion-week fanfare — it’s the vision behind the label.
Designed by Alyona Kostyk, whose studio sits at the creative crossroads of Cape Town and Kyiv, Alena Leena gowns are the embodiment of couture craftsmanship. Each piece is artfully imagined in South Africa and meticulously constructed in Ukraine, where every stitch, lace trim, and bead is applied by hand. The result? Gowns that don’t just wear beautifully — they live beautifully.
At The Veil Collective, we’ve long admired Alena Leena’s ability to balance effortless femininity with bold structure. From ethereal tulles to delicately embellished crepes, these gowns are made with uncompromising quality — and each one is orderable with custom measurements.
And yes, the customisation possibilities are endless. Want to add sleeves? Switch up the neckline? Bring in a little shimmer? Alena Leena’s team can tailor the gown to reflect your personal vision.
Here’s what’s on offer at our exclusive trunk show:
✨ First Access to the 2025 Devotion Collection – Try the gowns before they arrive in boutiques worldwide.
✨ Private, One-on-One Styling Appointments – Our stylists are ready to help you piece together an ensemble that reflects you and your vision.
✨ Trunk Show Exclusive Pricing – A special thank-you, for those who say yes to their dream dress in the trunk show period.
Event Details
📍 The Veil Collective – Unit 13/88 Flinders Parade, North Lakes QLD
📆 Dates: May 2nd–12th
This is your moment to meet the collection everyone’s talking about — and walk away with a gown that’s anything but ordinary.
The countdown is on. See you in the boutique.