2024: The Highlights That Shaped the Year
As 2024 draws to a close, we find ourselves looking back on a year filled with heartwarming moments, exciting milestones, and the kind of magic that makes us pinch ourselves. From birthday celebrations to exciting new ventures, this year has been one for the books. Let’s take a stroll down memory lane to revisit the highlights that made 2024 so special for The Veil Collective, and for all the brides who shared their journey with us!
Double the Sample Sale Magic
Who doesn’t love the thrill of a good sample sale? This year, we took that excitement to new heights with not one, but two fabulous sample sale events. April brought our annual sale, where dream gowns found their way home to real brides at the most incredible prices. Then in November, we celebrated our boutique’s birthday with a celebratory sample sale like no other. To everyone who joined us, we adored celebrating with you!
Maria Joins the Team
This year, we welcomed the incomparable Maria to our team, and she’s been a game-changer from day one. With a background in professional dance, Maria knows how to style an ensemble from head to toe, and her eye for fit and detail is nothing short of extraordinary. Her vibrant energy and genuine passion for bridal have turned every appointment into a celebration. Whether she’s helping a bride find the perfect gown or sharing a laugh in the fitting room, her gown recommendations are incredible and the experience she offers has brought so much joy to our boutique. We could not be more thrilled to have her with us!
Behind the Veil: Our Blog Takes Flight
In 2024, we pulled back the curtain and launched Behind the Veil—the very blog you’re reading now! It’s been such a joy to share the unique and heartfelt stories of so many beautiful brides who’ve graced our boutique as well as some behind-the-scenes styled shoot content just to name a few. This space has become a celebration of love and individuality and we cannot thank you enough for being on this journey with us!
Sign the Dress: A Birthday Tradition
Birthdays are always a reason to celebrate, but when they mark another year of bringing bridal dreams to life, they become truly magical. This year, we introduced a heartfelt new tradition to honour The Veil Collective’s birthday: Sign the Dress. Every bride who says “yes” to her gown gets to add her signature to the display dress in our boutique—a special keepsake adorned with love notes from brides who’ve walked this same joyous path. Have you signed the dress yet, or will 2025 be the year we celebrate your yes moment?
Introducing the Off-the-Rack Collection
Cue the confetti! 2024 marked the debut of our Off-the-Rack collection, and it’s been nothing short of a game-changer! Brides can now find their dream gown and either take it home on the spot or have it shipped directly to their door. Featuring everything from timeless classics to bold, fashion-forward styles, this collection has been a favourite for brides who are on a time crunch or looking to snag a fabulous bargain.
Whether you’re browsing from the comfort of your couch or stepping into the boutique, the Off-the-Rack collection has something for everyone. Shop online to explore our beloved sample gowns with shipping options, or visit us in-store to try on your favourites before saying yes.
Styled Shoots That Inspire
Creativity was in full bloom this year, with nine styled shoots that took our gowns to breathtaking new realms. Each collaboration was a celebration of artistry, bringing our designs to life in ways that felt fresh, dynamic, and oh-so-inspiring. From the contemporary aesthetic of Newstead Studios to the rustic charm of The Old Dairy at Maleny, every shoot told its own story.
As we wrap up this incredible year, our hearts are bursting with gratitude for every bride, every belly laugh, and every magical moment we’ve shared. 2025, we’re coming for you - with more gowns, more love, and more memories just waiting to be made ✨